AYSRH Project
Supported by David and Lucile Packard Foundation and in partnership with YMCA Ethiopia and MeSY movement, iCog-ACC conducted a six month acceleration program. This program targeted youth led or owned startups working on adolescents and youth sexual reproductive health.
About the Project
The project "Advancing Media Literacy and Digital Solution for Improved Adolescents and Youth Sexual and Reproductive Health (AYSRH)" was a two years project that was implemented with the Young Men Christians Association (YMCA) as lead, in partnership with iCog Anyone Can Code (iCog-ACC) and Media Smart Youth – Ethiopia (MeSY). The project' goal was to improve access to high-quality AYSRH information and services through the advancement of media literacy and digital solutions. This project was based on research conducted by iCog-ACC, which you can find here.
Under this project iCog-ACC conducted the following activities.
- An online campaign to reach a wider audience with positive AYSRH messages
- Provided a capacity building support to youth serving organizations to better their digital presence
AYSRH
AYSRH Project
The younger generation looks for digital platforms for information about their bodies, health and relationships; yet often has a hard time finding credible sources. This campaign is designed to disseminate positive AYSRH information.
Wede Salon Campaign
Through our social media campaign It's gratifying to note that we've achieved 3,700,000M impressions, reached 1,700,000M individuals, and engaged 50,800 people through the campaign, showcasing the campaign's effectiveness in reaching our target audience.
AYSRH Accelerator Program
This acceleration program was organized for youth owned/led tech start-ups working on advancing AYSRH (Adolescents and Youth Sexual Reproductive Health). These start-ups that were already engaged in SRH took part in various training such as media literacy skills and AYSRH value clarification and mentorship programs.
AYSRH
AYSRH Project
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iCog believes technology should be accessible to all, and young people are crucial to unlocking its potential. Our mission is to democratize technology through training, consultancy, and innovative products, enabling the next generation to shape the future.